6-2 Discussion: CSR and DEI in Your Project Team

Posted: June 10th, 2024

• What steps are you going to take to promote CSR initiatives? For example: what community programs, nonprofits, or environmental projects will the new product or service support?

Getinge has built a strong diversity, equality, and inclusion (DEI) and corporate social responsibility (CSR) strategy. Recognising that it comprises a group of people, the company’s commitment to sustainability is strongly anchored in its desire to enhance lives. Getinge emphasises conducting business with social, ethical, and environmental responsibility throughout the value chain by providing national healthcare providers with crucial tools to save and preserve lives (He et al., 2022). Getinge already has qualified project managers to assist its business needs productively. The business recently launched an intern programme to create fresh concepts for enhancing goods and implementing new system procedures. Upper management teams proactively write and distribute memoranda describing the creation of new systems specifically designed to satisfy customer needs. Following the implementation of my new system, I want to send out a letter to clients informing them of the improved and customised procedure and urging them to use it all year long. Customers will also receive live help from customer care representatives as they educate and train them on the new project’s service platform. This thorough strategy ensures that users can swiftly adapt and use the upgraded system.

• How do you plan to attract, develop, engage, and reward your project team?

Individuals might be motivated by giving them cash incentives. Employees in customer service will experience a large reduction in stress following the implementation of the new system, which will enable them to take on more demanding tasks that may be intrinsically satisfying. Customer service representatives must be included in the software development process because they have important insights that project managers could overlook, given their wealth of expertise (Lu et al., 2019). Another option is to adjust salaries, allowing customer service professionals to advance into positions like project managers and customer analytics support experts. Adopting this new system will result in many new roles that need to be filled because of the pandemic’s various job openings. Overall, the benefits of this new system will assist consumers and all employees, simplifying everyday chores as existing staff shoulder the duty of many people.

References

He, L., Gan, S., & Zhong, T. (2022). The Impact of Financial Redundancy on Corporate Social Responsibility Performance: Evidence From Chinese Listed Firms. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.882731

Lu, J., Ren, L., Lin, W., He, Y., & Streimikis, J. (2019). Policies to promote corporate social responsibility (CSR) and assessment of CSR impacts. E a M: Ekonomie a Management, 22(1). https://doi.org/10.15240/tul/001/2019-1-006